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Marketplace Buyers: B2C vs B2B

March 4, 2022


Price vs support

  • B2C: lowest price > best customer support

  • B2B: lowest price < best customer support

Product reviews

  • B2C: authentic answers > professional answers

  • B2B: authentic answers < professional answers

Product descriptions

  • B2C: individual contributors > business contributors

  • B2B: individual contributors < business contributors

Curation

  • B2C: product breadth > highly vetted

  • B2B: product breadth < highly vetted

Appetite to try a new product from online shopping

  • B2C: high

  • B2B: low

Desired volume

  • B2C: single unit

  • B2B: wholesale


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