March 4, 2022
Price vs support
B2C: lowest price > best customer support
B2B: lowest price < best customer support
Product reviews
B2C: authentic answers > professional answers
B2B: authentic answers < professional answers
Product descriptions
B2C: individual contributors > business contributors
B2B: individual contributors < business contributors
Curation
B2C: product breadth > highly vetted
B2B: product breadth < highly vetted
Appetite to try a new product from online shopping
B2C: high
B2B: low
Desired volume
B2C: single unit
B2B: wholesale